The Ban On Alcohol Advertisements Is Futile As Long As This Hypocrisy Exists
By Sukant Khurana
03 January, 2014
In India there is a ban on alcohol advertisements in mass media. Whether there should be a ban on alcohol products or not, involves nuances missed by people on either side of the argument. Here, I am not arguing about the utility of the ban. I am urging an immediate removal of the hypocrisy surrounding the current incarnation of the ban. I am urging to make the ban effective, if the ban has to be kept in place.
All major alcoholic product manufacturers advertise ostensibly non-alcoholic products with the same name or similar named products, logos and overall appearances as their alcoholic products. Worse than that, most of the advertised products are actually nearly non-existent. In all the cases, the manufacturers are paying more for the advertisements of these proxy products in a month than the decades of sales of these proxy products.
It is a laughably travesty of law that should be amended with no delay. If as a society, we decide that it is acceptable to have alcohol advertisement in mass media then that is fine but what is the point of allowing such an openly exploited loophole? If we decide that there should be a continuation of ban on the advertisements of alcoholic products then the manufacturers should be forced to comply with having different visible logos and names of alcoholic and non-alcoholic products.
Dr. Sukant Khurana is a New York based scientist, artist and writer of Indian origin. His basic research involves neurophysiology, computational neuroscience, sensory perception, addiction, learning and memory, while his applied research extends into many areas of drug discovery and problems of the developing world. Both his visual art and writing explore the issues of modernization, displacement and identity. twitter: @brainnart website: www.brainnart.com
Comments are moderated